7 Tips for Better Web Traffic
A blog about how to optimise your site for better search engine rankings.
You’ve done all the hard work. You’ve spent days, weeks, or months on a website, but nobody is visiting it. How did you get so unlucky? It’s time to learn seven tips for better web traffic. With these tips, you’ll be able to bring in more visitors to your site.
- Tips to get your website ranked
- Why is search traffic important?
- Avoid targeting irrelevant keywords.
- How to get more engagement to your website?
There are a lot of factors that go into getting more web traffic. From creating a great site to using social media and from optimising your website for search engines to paying for traffic, there are a lot of options. In this blog, I’ll give you seven tips for better web traffic that are sure to help.
Each stage is responsible for its part of the promotion work. If you briefly talk about each of them, you get the following.
1.Technical audit and site analysis
Before the start of any work on promotion, an audit of the site is carried out. This is a thorough analysis of the site to identify problems that hinder promotion, and the choice of ways to eliminate them. At this stage, statistical and actual indicators of the site are collected: the age of the site, the number of clicks from search engines, behavioral metrics, the number of pages, and so on.
2. Comparative analysis of the competitive environment
We study competitors who are successfully advancing on your topic in the search. We compare the logic of sites, structure, content, assortment, the presence of selling elements.
3. Technical refinement of the site for SEO requirements
At this stage, we adjust the work and interaction of the site with search engines.
Technical improvements are carried out to ensure that search engine robots correctly index all pages of the site. Without high-quality technical optimization, you cannot count on high places in search results for highly competitive queries.
The list of mandatory technical work that needs to be done at this stage:
1.verification and elimination of hosting problems and code optimization;
2.setting up redirects and status codes;
3.compiling and updating the robots.txt file;
4.internal adjustments of the site pages;
5.setting page URLs;
6.elimination of duplicate pages and affiliates;
7.compiling metadata for promoted pages;
8.title, description, keywords optimization.
4. Optimization of the content of the site and the structure of the main sections
Content optimization is associated with its writing and editing. You need to try to make the content of the site interesting for both ordinary users and search robots. For this:
1.we write materials useful for the client;
2.we optimize the content of texts to make it easier for search robots to search for information;
3.we compose and place texts on the landing pages of the site;
4.we optimize the images necessary for SEO (optional and depends on the current requirements of search engines).
5. Optimization of commercial and behavioral factors
We identify factors that can affect user behavior (time on the page, sending an application, browsing depth), and make recommendations.Optimization of commercial and behavioral factors is an approach for choosing the best set of one or several key factors for conversion, based on the analysis of previous conversion results. It should be pointed out that this approach is a continuation of a previous one – the SEO-oriented approach (SEO optimization). This approach is based on the fact that one of the main factors that affect conversion in e-commerce is the search engine. And the main factor that determines the position of a site in search results is the optimization of commercial factors. Hence, the optimization of commercial factors is a continuation of the SEO optimization.
6. Implementation of the strategy
The most important point. Before that, we were just getting ready to do something and changed the site a bit. At this stage, everything that is written above is being implemented.
7. Analysis of statistics and subsequent adjustment of the strategy
In order to understand the impact of the work done, ongoing analysis is carried out. We build it on data from Yandex Metrics, Yandex Webmaster, Google Analytics and Search Console, a service for scanning the visibility of sites
Good post. I learn something totally new and challenging on websites I stumbleupon every day. Its always exciting to read articles from other writers and practice a little something from other sites.
Greetings! Very useful advice within this article! Its the little changes that make the most significant changes. Thanks a lot for sharing!